Markets
High-barrier cities. Enduring resort destinations.
3 concentrates capital where demand fundamentals, supply constraints, and design-led repositioning create the strongest risk-adjusted opportunity in boutique and lifestyle hospitality.
Geographic Focus
Where we invest.
Gateway Urban
New York, Los Angeles, Chicago, Miami, and San Francisco — high-barrier markets with deep, resilient demand.
Sun Belt Growth
Dallas, Austin, Nashville, Atlanta, and Charlotte — the fastest-growing urban submarkets in the country.
Resort Destinations
Select destination markets suited to resort, branded-residence, and mixed-use hospitality development.
Market Opportunity
A large, growing, and fragmented market.
US Boutique Hotel Market (2024)
US Market by 2030 (Projected)
US CAGR, 2025–2030
US Boutique Hotels (2024)
Global Context
A worldwide opportunity set.
The global boutique hotel market is projected to grow from approximately $18.57B in 2025 to $31.72B by 2035, a compound annual growth rate of roughly 5.5%.
- Leisure travel
- 70% of target demand
- Business travel
- 25% of target demand
- Event hosting
- 15% of target demand
