ESG
Responsible hospitality, built into the operating plan.
3 approaches ESG as a practical operating discipline: reduce waste, improve building performance, respect local context, strengthen teams, and protect long-term asset value.
Environmental Performance
Energy, water, waste, and procurement initiatives are evaluated during due diligence and incorporated into repositioning plans where they can improve operating quality and asset resilience.
Local Character
Each property is designed to reflect its destination, support local vendors where appropriate, and create guest experiences that are specific to the market rather than generic to the category.
People & Service Culture
Hospitality is delivered by people. 3 prioritizes training, service standards, accountability, and a workplace culture that supports consistent guest outcomes.
Operating Priorities
ESG starts before closing.
- Asset diligence. Review building systems, capex needs, deferred maintenance, energy efficiency, and operational risk before acquisition.
- Repositioning discipline. Prioritize improvements that strengthen guest experience, operating efficiency, and long-term asset quality.
- Transparent reporting. Provide investors with relevant progress updates tied to measurable operating initiatives.
